About Us

About Us

We use data to enable conversations that resonate between our clients and their audiences.

Our Story

SpeakData is the brainchild of Paul Hickey and Frane Karaman – both rather nice chaps.

Established in 2013, their data agency has remained independent and proudly NZ owned. Before that, Paul and Frane built a successful working relationship over five years, as the business and technical leaders of the internal data team at Ogilvy & Mather Auckland, one of NZ’s largest advertising agencies. Together, Paul and Frane set out to create a boutique data services firm dedicated to helping NZ companies ‘get into the game’ of data-driven marketing and communications.

In 2015, after outgrowing its modest offices, the business moved into its current address at Kingdon St, Newmarket in Auckland. Today, SpeakData is a small, agile operation, with a core staff of eight, assisted by short and long-term contractors when required for specific clients.

Meet the Founders

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Paul Hickey

Paul is Managing Director at SpeakData. Despite his youthful good looks*, he has accrued over 25 years’ experience in direct marketing, and is widely considered as one of NZ’s leading database marketing strategists. Over time, Paul has picked up more than his fair share of awards, including NZDM Awards for Best Data Strategy, Best Loyalty Programme, Nexus for Customer Insight and Australian ADMA awards for Data Driven Marketing. Paul is a regular Nexus Awards judge and an in-demand and entertaining conference speaker. Paul’s specialist fields include business intelligence, CRM, loyalty and marketing automation. He’s also pretty adept at interesting conversations over a beer.

* not before 9am and a strong coffee

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Frane Karaman

Frane is Technical Director and co-founder of SpeakData. His name’s a bit tricky, but if you pronounce it ‘Fra-nay’, you’ll get by. With over 20 years’ experience in IT systems and marketing technologies, Frane is a sought-after solutions architect, with notable expertise in systems integration, database design and cloud data management. Frane is like Scotty from Star Trek, our master engineer behind SpeakData’s cloud-based tools and infrastructure. He was certified in AWS cloud computing back in 2013 and now leads SpeakData’s engineering team to ensure data flows beautifully in and out of our proprietary hub. Frane also keeps an eagle eye on the comms and business intelligence tools required to make your data-driven marketing program hum.

Multi Award-winning results

Success is a long game in data-driven marketing.

So it’s always nice to be recognised when it all comes together for our clients. SpeakData and client NZ Cricket have picked up no less than twelve NZ Direct Marketing awards for work on the MyBLACKCAPS programme over the past 3 years. Take a peek at the case study to see how SpeakData helped achieve this long list of gongs – and imagine what they could do for your brand.


Industry Gold - Travel & Leisure, 2016 NZDM Awards.

Channel Gold - Best Loyalty Programme, 2016 NZDM Awards.

Channel Gold - Email Marketing, 2016 NZDM Awards.

Craft Gold - Excellence in Data Strategy, 2016 NZDM Awards.

Craft Gold - Excellence in Strategy, 2016 NZDM Awards.

Nexus Bronze - CRM & Data Management, 2016 NZDM Awards.

Nexus Bronze - Strategic Vision, 2016 NZDM Awards.

Industry Silver – Travel & Leisure, 2014 NZDM Awards.

Channel Silver – Email Marketing, 2014 NZDM Awards.

Craft Bronze – Excellence in Data Strategy, 2014 NZDM Awards.

Nexus Bronze – CRM & Data Management, 2014 NZDM Awards.

Nexus Bronze – Media and/or Channel Utilisation, 2014 NZDM Awards.

Current Clients


Contact Us



Level 6, BUPA House, 5 – 7
Kingdon Street, Newmarket,
Auckland, 1023

PO Box 301348, Albany, Auckland 0752



+64 9 972 3511
or call Paul Hickey
on 021 940 169