Education NZ

Selling NZ education to the world

Education NZ

Selling NZ education to the world

Education NZ is the government agency responsible for our country’s fourth largest export market – international education. In October 2016, SpeakData beat 14 contenders to become their first ever Database Marketing Partner. Over the next four years, SpeakData will be building a new central database of International Students who are interested in studying here (prospects), are already studying here (current) or have studied here (alumni).

This will be achieved by collecting, aggregating and managing a wide variety of data sources, including extensive data sharing with NZ schools, PTEs, polytechs, universities and Immigration NZ. We will also be implementing a range of data-driven comms programs to move prospects through the acquisition funnel, maintain a relationship with them after they arrive here to study and ultimately convert them into advocates who’ll encourage others to follow.

Along the way, we’ll also be providing a complete business intelligence platform. This includes a range of predictive models and algorithms that deliver a personalised digital experience for students, plus a comprehensive set of reports to track and measure the success of the program.

EducationNZ

"Aside from their strategic vision and proven track record, we made the decision to partner with SpeakData because they were crystal clear about what they did, and crucially, what they didn’t do."

"This meant there has been clear delineation between the roles of our various agency partners, allowing them to focus on their areas of excellence in a collaborative environment, and for us as the client to get the most out of our agency group of which SpeakData is a corner stone partner."

Euan Howden
Director, Student Acquisition
Education NZ